October 31, 2012
A University of Glamorgan student will become the first Welsh language rapper ever to perform at the MOBO awards being held this weekend.
Ed Holden, known by his stage name Mr Phormula will perform part of a UK Rap Anthem at the event in Liverpool’s Echo Arena on Saturday 3rd November.
The 28 year old from Llanfrothen, Gwynedd, originally recorded the track alongside artists from across the UK for Rap Britannia, a BBC documentary on the British Hip-Hop scene.
Ed studies on the Foundation Degree in Music Industry Entrepreneurship at the University’s Cardiff School of Creative & Cultural Industries.
The European Social Fund supported course aims to provide those working in the music industry with accreditation for their skills and experience, while also teaching them new skills in the classroom.
“The course has been a great experience,” said Ed. “Being able to connect with like-minded artists on the same wavelength is always a valuable asset. Networking is such an important tool in today’s industry and this course has definitely helped with that.”
“It’s brought out my entrepreneurial tendencies,” said Ed. “It’s helped me to develop advertising for my business, which is a vital tool for any individual in today`s music industry. I recommend the course to artists involved in the music industry all the time.”
Jon Goode teaches on the Foundation Degree in Music Industry Entrepreneurship, and believes that Ed is up to the challenge of the high-profile gig: “Ed is such a talented guy, and I’m happy to see him making a mark both for himself and Welsh music” said Jon. “Ed clearly has the musical talent and skills for a successful career in the industry, and now what he’s learned on the course will help him to develop his entrepreneurial side too.”
Watch the UK Rap Anthem official music video on YouTube. Ed appears at 5mins.