Web experts to discuss social media for business at Glamorgan conference
January 31, 2012
The University of Glamorgan will host a conference on social media for businesses next month. What’s Next? The Social Media Event takes place at the ATRiuM campus, in Cardiff, on Monday 6 February. The event will discuss the future of social media and the ways that small and medium-sized enterprises can make the most of its business potential.
Speakers include digital marketing and social media experts Thomas and Penny Power – founders of business networking site Ecademy, Matt Hodkinson – Social Media Consultant to BBC TV and radio and Mark Sinclair – YouTube partner and co-founder of yourBusinessChannel.
The agenda for What’s Next? includes seminars on the use of sites such as Facebook, LinkedIn, Twitter and Google+, the legal issues surrounding social media, mobile applications and search engine optimisation.
The key message, according to event organiser Allan Blair-Beaton, is that investing time and effort in social media can reap significant rewards for small businesses.
“In recent years, we’ve seen an explosion of social and digital services, tools, and applications – and a wealth of advice, some good, some not, on how to make best use” said Allan, who will running a seminar at the event on the use of Twitter. “We want to show the extent of the opportunity for anyone who wants to wade in. You don’t have to be a household brand with a huge budget and global community – the social web levels the playing field by changing the budget from money to effort.
The What’s Next? event comes as the University’s Cardiff School of Creative and Cultural Industries prepares to launch a new Foundation Degree in Social Media. The course is targeted at businesses and professionals, and begins in March 2012.
The Foundation Degree in Social Media aims to develop understanding of social media and its business applications. More information is available online: http://cci.glam.ac.uk/socialmedia/foundation/.
Professor Peter Robertson, Dean of Cardiff School of Creative & Cultural Industries, said: “This is the first University course in the UK dedicated to the emerging social media sector, an area in which advertising revenue was projected to grow to $3.3 billion in 2011. This part-time course, funded under the HEFCW One Wales initiative, will provide the cultural competencies and social skills necessary to participate in collaborative media sites like Facebook, Twitter, and LinkedIn.”
To register for the What’s Next? event visit: http://whatsnextevent.co.uk/blog/register/
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